Marketing for Specialist Sub-Contractors
Marketing for Specialist Sub-Contractors is not about glossy brochures or expensive advertising; it’s about looking at your business and identifying what makes you stand out from your competitors. It’s also about building on your strengths and developing your Specialist Sub-Contracting business.
Unfortunately, more often than not, marketing is consigned to the back burner by a lot of Specialist Sub-Contractors, but it should be treated as one of the most important aspects of your business!
It’s something that could make the difference between your company bumping along the bottom of the market, or being able to successfully drive it to growth and prosperity!
Are the tender opportunities you currently have for lucrative projects where you can make a good margin? Or are you on a long list with 7 or 8 competitors all prepared to submit ridiculous bids?
Don’t you wish that you had given more attention to marketing when things were better?
StreetwiseSubbie can help you to improve your marketing and help you to properly position your business where you want it to be. We can also help you to find better quality and more profitable work – from the people you want to work for!
So, don’t dismiss marketing until it’s too late. There are lots of low cost and no cost things that you can do to change things – NOW!
On this page you can find lots more useful FREE information about sales and marketing for Specialist Sub-Contractors.
At Streetwise we are always looking to solve Specialist Sub-Contractor's problems. That includes subcontractors sales and marketing problems.
If you simply haven't got time to look or have any sales and marketing problem whatsoever and you can't find what you are looking for, then why not use the Ask Streetwise or Streetwise Confidential feature on this site to ask our virtual team of experts for help?
Specialist Sub-Contracting can be a tough business and it's no surprise that at some point you are going to suffer from a downturn in your workload.
If you are suffering from a downturn in your workload and you need urgent help with your sales and marketing please call us now on 01773 715062.
Marketing Plans For Specialist Sub-Contractors - Why you need them!
Your Marketing Plan is the central instrument for directing and co-ordinating your marketing efforts.
If you don't have one, and a great many subcontractors don't have a marketing plan, then you run the risk of allowing your business to drift along aimlessly without any clear direction.
Subconractors that want to improve their marketing effectiveness and efficiency really need to learn how to create and implement sound marketing plans, that fit within and reflect the needs of the overall business plan.
Marketing plans will be different for different subcontractors, but they can all fit within a typical structure as follows;
1 Executive Summary
This presents a brief but pertinent overview of the proposed plan for management review
2 Current marketing situation
Presents relevant data on the market, product and/or service, competition and the market environment
3 Opportunity and issue analysis
Identifies main strengths, weaknesses, opportunities, threats and issues facing the product or service
4 Objectives
Defines the goals the plan wants to achieve
5 Marketing Strategy
Presents the broad marketing approach that will be used to achieve the plan's objectives
6 Action Programme
This defines what will be done, by whom, in what time-scale at what cost
7 Financial Summary
This forecasts the financial outcome from the plan
8 Controls
Defines how the plan will be monitored
If you would like to take your business to the next level and would like some assistance putting together your marketing plan, then why not use the Ask Streetwise or Streetwise Confidential feature on this site to ask our virtual team of experts for help?
Let's get Streetwise!!
