It’s Wise Up Wednesday!

The past few years have been anything but plain sailing for Specialist Contractors in the construction industry, and we have already lost 5,500 companies to insolvency in the space of just 2 years.

The future isn’t certain either, with no-one truly knowing what is round the corner.

That’s why we have put together our Streetwise Wise Up Wednesday Guides to give you a quick burst of stuff that will help you in your business life.

Sometimes quirky, sometimes hard hitting, but always guaranteed to make you think and take no more than 2 minutes to read.

Be Flexible and Ready For Change

Certain aspects of the  construction industry haven’t changed for years, but others are moving on at pace, and what worked well last year, last month or last week may now be out of date!

It may become necessary to change the focus of the services you offer or the style of work you do to match what the market is looking for.

Start to look at other areas and niches in which your company could operate, and the opportunities may surprise you.

What About Technology?

Are you using the latest or most appropriate technology.  Better tech doesn’t have to be expensive, and communications, computers and data transfer have moved on in leaps and bounds.

Take a look around at your office and out on site, and if your tech looks like its from the 1980’s then maybe it’s time for a change!

Don’t Cut Marketing – Improve It

When money gets a little tight, many people reduce or stop their sales and marketing spend in order to save money in the short term. But this could seriously damage your long term wealth.

Think of your marketing spend as the engine in the light aircraft you are flying. Switch it off and you will carry on gliding for a while, but eventually you will come down to earth. Possibly quite abruptly!

Rather than just cutting things out without a plan, sit down and give it some real thought, and why not have a chat with one of our experts? Clever marketing isn’t expensive and nor is our advice!

I hope you enjoyed my Wise Up Wednesday blog and that it gave you some food for thought.

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