Geoff Noake

Geoff Noake

Geoff found his way into the advertising industry from school, joining the Derby Evening Telegraph as an office junior.

He spent seven years working in the newspaper’s advertising department and developed an interest in the advertising agencies he worked with.

Moving into the agency sector in 1977, he worked as production manager for an agency that created advertising campaigns for some of the largest UK construction companies. Among these were manufacturers of heavy plant and equipment, mobile cranes, oil rigs, fire engines, a main contractor and a regional housebuilder.

Having achieved qualifications in advertising, media and marketing, a career move north to Sheffield followed. In 1983, Geoff joined a large trade and technical advertising agency and worked as a media planner/buyer for global brands like Westland Helicopters, British Hovercraft, David Brown and other large industrial manufacturers.

Looking for a change in focus, in 1989 he moved to a small agency in north east Derbyshire and worked on the account of the largest fencing manufacturer in the UK. He wrote press copy, planned media campaigns and helped them to sell a wide range of fencing products into both high and low security environments.

In 2001, with a business management degree under his belt, Geoff started his own company in Sheffield and helped build this to sales of £3m in seven years, with 36 employees working from four offices. This unique group of advertising and language translation companies attracted household names like Capita Education, Motorola and Toyota, and many others.

In 2009, Geoff founded AdPlace Marketing and Media.

AdPlace creates a diverse range of business-to-business marketing, advertising, PR, e-marketing and social media campaigns for small to medium businesses. The work is predominantly for companies that have no marketing department or cannot find the time or resources to give marketing the dedication it demands.

Alongside this, he is a co-founder of StreetwiseSubbie and works with StreetwiseSubbie Buddies as a marketing consultant helping Specialist Contractors to achieve more from their marketing.

The marketing and PR support we have received from Geoff and his team has helped us to raise our game amongst our peers and is really helping to put Technica on the map

Bryan Creed - Technical Director Technica - An International Engineering Services Company

I have always worked with Geoff rather than simply “done business”... over the last 30 years across the architectural, construction and engineering design publishing sectors.

Geoff has... a clear understanding of a client’s objectives; a thorough knowledge of relevant promotional media; the ultimate selection of media in line with budgetary constraints.

David Harman - Building Design, Construction Weekly, Contract Journal, Plant Managers Journal, Industrial Technology

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Mark Grocock, Managing Director, Bespoke Drywall Ltd

"Streetwisesubbies consultant guided Bespoke Drywall Limited through the triple ISO certification process and, with thier assistance, we were certificated to 9001, 14001 & 18001. The consultant supplied assistance and support throughout the process either by email, phone or visits to our Office. He also chaired our inaugural management review and steered us through and also made other positive contributions to our business which has seen us register on the Growth Accelerator coaching programme. We also intend to engage him to carry out our annual internal audits. A consummate professional and we would not hesitate to recommend him."

Ian Radford, Managing Director MIES Building Services Limited

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Gerard Duffy, MD, Enterprise Electrical Ltd

"A company went bump on us owing quite a bit of money. Our Streetwise Consultant) guided us through our options and worked with the end client to re-coup some of our losses ... the moral of this story, get signed up to StreetwiseSubbie and make use of what it has to offer."

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Stuart Bailey, Managing Director, William Bailey Ltd

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Tim Keyes, Managing Director, NWP Electrical and Mechanical Limited

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Karl Bradshaw, Director, B&S Electrical Contractors Ltd

“Sub-Contractor friendly, down to earth commercial and contractual advice and support that has already helped us enormously.”

Trevor Kirby, Anglian Architechtural

“I recommend all Specialist Contractors, whether they nd trading in the present market to be a challenge or not, to get in touch with StreetwiseSubbie; we did - and the monthly fee has been money well spent for advice on both Contractual and Marketing matters. We are a small rm and when we needed Contractual support to ght a claim that was dragging on, Streetwise was there for us and we got paid within a month.”

Reg Burgess, Painting Subcontractor

“Many thanks for your advice regarding our contractual problem and your prompt, straightforward advice regarding applications, dayworks and more.

I feel genuinely re-assured having found your site and the backup provided from you and your team.”

Phil Bradley Jacobs, LES E&I Specialist Sub-Contractors

“I had a particularly difficult contractual position with a client, which could have led to a significant commercial loss on the project, through Barry’s involvement and assistance I managed to work positively and constructively with the client to amicably resolve the issues to the success of the project.

Barry provided a clear and concise contractual position but then set out scenarios from real life experiences that changed the strategy we adopted; this was instrumental in reaching an amicable resolution of a difficult situation.”

Mike Fitzpatrick, Fitzpatrick Mechanical Services Ltd

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John O’Connell, Managing Director, O’Connell’s Drywall Contractors Limited

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M Duff, Company Director, R&M Sprinkler Installations

“We had only just signed up for the Gold Buddy Membership when we had issues getting retention monies released from a Main Contractor, with the expert and excellent assistance and advice received from Jo and the team, our retention monies were promptly released. We have since recommended SWS
to other subbies having similar issues. Once again many thanks for your help.”

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