Category: Sales and Marketing Advice

Common Marketing Issues Specialist Contractors Face… And How To Overcome Them!

I have given ample advice to specialist contractors on what they should be doing regarding digital marketing efforts, but I have never addressed the common issues that occur when all that information …

The 10 Most Effective Low-Cost & No-Cost Marketing Strategies

Marketing your business doesn’t have to be costly! Whether you are just starting up or looking for some fresh ideas, these 10 strategies fit easily into any budget: Strategy #1: The Power …

The Streetwise Guide to Generating Customer Loyalty Via Your Website

Your website is the only ‘owned’ media you have at your disposal, meaning you have complete ownership and control over its content and how you use it. You don’t have to ‘earn’ …

The Streetwise Guide To Being Well Prepared In Business

The past few years have not been plain sailing for a lot of us in the construction industry, and we have already lost 5,500 companies to insolvency in the space of just …

The Streetwise Guide to the New Age of Construction Marketing

2012 was a year of change So 2012 was a bumpy ride for most of us in the Construction industry and like most I am sure you have come out the other …

The Streetwise Guide To Building Your Construction Brand Online

Working in such a competitive industry where both communications between business to business and business to customer interlinks makes it ever more important to stand head and shoulders about the rest, and …

Does Your Online Presence Compliment or Counteract Word of Mouth Recommendations

It is and always has been a vital part of the construction industry to have a good reputation. Word of mouth and recommendations are one of the most trusted and respected forms …

The Streetwise Guide To Increasing Profits In Any Economy

Britain may be officially out of the recession, but that doesn’t mean we instantly feel the benefits of this. And knowing the track record of this country we could just as easily slip back …

How to help your website climb the Google ladder

Getting as high as possible in Google searches is one of the main aims of every company’s main aims for their websites, and though some take the route of pay per click …

What is your Unique Selling Point? How to determine what sets your business apart from the rest…

What is a unique selling point I hear you ask? Let me answer your question with another question. What is it about the local café that you go to on your dinner …

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Construction’s a tough place to do business right now, and Specialist Contractors need all the help you can get. That’s why you will find our resources and expertise are invaluable, whatever the size of your business and whatever your specialisation. We’re here to help you solve all your business problems, including the crucially important contractual ones, such as getting paid.

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