It’s Wise Up Wednesday! Please Don’t Do Any More “Call Girl” Marketing!
Please Don’t Do Any More “Call Girl” Marketing!
Why “Call Girl” Marketing?
It’s pretty obvious really, the clue really is in the name!
If the only “marketing” you do is to get out there on the “street” and offer your services to anybody and everybody, don’t be surprised if you don’t get treated with respect.
And, don’t be surprised if you don’t get the most romantic [i.e. profitable] of engagements with those for whom you work!
Remember that if you engage in “Call Girl Marketing” your business will forever be subject to the call girl principle which states that;
“The value of the service diminishes rapidly after it has been provided”
Don’t Diminish Your Own Value
Specialist Contractors are the experts of the construction industry!
You find ways to overcome every conceivable obstacle and get the job done no matter what.
So good in fact, that you are the ones embracing new ideas and technologies and driving innovation in the construction industry.
Yet when it comes to getting your just rewards for all that hard work and effort, it’s almost like you are too embarrassed to set yourself up to make the real money, work for the best companies, or actually say no to some of the enquiries you receive!
Contrast That With Main Contractors
Most Main Contractors do not drive innovation.
Most Main Contractors bring little or nothing to the party and couldn’t build anything without you – the Specialist Contractors!
But they aren’t embarrassed to market themselves to the government, the hospitals, the best clients.
They aren’t embarrassed to proclaim what a great job they have done – when it’s actually what a great job you have done!
And they certainly set themselves up to make money, and usually it’s at your expense!
What Got You Here Won’t Get You There!
I want to encourage you to wonder if there’s something more.
More to know, more to learn, more to experience and enjoy and be.
A better more profitable, enjoyable, less stressful way.
But, unfortunately what got you here won’t get you there!
Because the old adage that “if you always do what you have always done – you will always get what you’ve always got” is so very true!
So, if you have had a tough time for the last 6 years, and yet you still keep on allowing unscrupulous Main Contractors to steal your profits, then maybe it’s time for a new approach.
How You Can Help Shape Your Future
If Specialist Contractors are going to improve their standing within the Construction Industry, you need to start taking action.
You need to learn new techniques.
You need to share your experiences.
You need to get well rewarded for all your hard work and effort.
You need to know about initiatives such as that by London Underground who have gone directly to the Specialist Contractors on their £330 million Upgrade Programme!
And not a Main Contractor in sight!
Bringing About Change
You can play your part in bringing about change both in your own business and in the industry.
You can and you should do that, by joining Specialist Contractors of all sizes and expertise who benefit from the myriad of free expertise that is on offer;
- via our web site,
- in our exclusively for Specialist Contractors LinkedIn group,
- follow us on Twitter,
- come and see us on Facebook, or
- read our blog!
Just click on the relevant link above – it’s that easy!
And, if you are one of our Silver, Gold or Platinum Buddies please be sure to make the most of your free marketing consultancy time to eliminate “Call Girl” Marketing from your business.
In the meantime if you need any help with any of your business problems, please don’t hesitate to pick up the phone and give us a call.