Wise Up Wednesday: Get Some Credibility!
We’ve put together our Streetwise Wise Up Wednesday Guides to give Specialist Contractors a quick burst of stuff that will help you in your business life.
Sometimes quirky, sometimes hard hitting, but always guaranteed to make you think and take no more than 2 minutes to read.
In the construction industry, showing your worth in terms of skills and expertise is a priority, and I bet most of what you say about yourselves describes you as ‘experts in your field’ or something similar!
Funnily enough, that’s what 95% of all your competitors say about themselves too!
So, just saying it (without evidence) isn’t very credible, and just saying it isn’t going to give you the edge over your competitors either.
So, in order to get that prospective Customer/Contractor to place the the order with you, how can you demonstrate that you have the technical knowledge or skills for the job? Anyone can SAY they know it all, but the proof is in the pudding.
The majority of companies claim to be market leaders in their industry, and there becomes a point where just saying it loses all meaning and emphasis. So you need to make your company stand out as a true market leader by proving WHY you have earned the title, and why they should choose you.
Provide information and answers
Use in-depth case studies about how you solved specific issues for customers, ask clients for testimonials or reviews of your products and services which can be posted on your web site and your blog to show why they chose you over others in the industry.
Provide specific information to back up your claims of being the right Specialist Contractor to choose.
Don’t be afraid to interact with your prospects and engage them through collaboration. Ask for their feedback on new services and products, ask them to share their thoughts and ideas for new ways of doing things. This all helps show why your company stands head and shoulders above the rest.
There are people who take a keen interest and actively seek out all information on upcoming regulations and legislations that will have an impact on their industry, but there are also those who need to be informed.
You can please both of these types of people by writing an informative piece discussing the key points of a upcoming change and throwing in your company’s opinion on the change and how it will affect the industry.
Encourage people to comment and share their thoughts and opinions on the matter to engage the audience and get a conversation or debate going.
You can also encourage people to come to you with their questions, or run a regular Q+A piece where people can send you their issues and you can provide answers via your blog post or web site for all to see.
Follow these easy tips, and in no time at all your credibility will have soared.
As always, I hope you enjoyed my Wise Up Wednesday blog post and that it gave you some food for thought, and if you need any help with any of the above, please don’t hesitate to pick up the phone and give us a call.